Nadezhda Ukhanova — Designer
Her practice brings together visual communication, typography, and social engagement. She collaborates with human rights organizations and actively supports the LGBTQ+ community, as well as initiatives promoting equality, inclusion, and fundamental human rights.
Since late 2023, her artistic focus has centered on anti-war work. Through typography and visual expression, she explores themes of freedom, personal choice, responsibility, and human dignity. Her work reflects a belief that design can be more than aesthetics—it can inspire reflection, encourage dialogue, and give voice to ideas that matter.
Her works have been exhibited internationally in Canada, the Netherlands, Germany, Portugal, and Spain.

Yuriy & Arkadiy — Operations, Marketing & Business Development
Based in New York, Yuriy and Arkadiy are responsible for the operational development of the project in the United States. They oversee production, logistics, supplier relationships, and customer experience, ensuring that every product meets high standards of quality.
They also lead marketing, advertising, and brand development, working to grow the project and connect it with a broader community through thoughtful communication and strategic partnerships.