NadiaDiuu / The People Behind the Project
Art first.
Everything else follows.
We’re a small, independent project built around NadiaDiuu’s art.
Nadezhda Ukhanova, known as NadiaDiuu, is a graphic designer and visual artist based in Berlin.
For us, Yuriy and Arkadiy, the connection began with NadiaDiuu’s anti-war art. Her work felt personal to us, and we wanted to help it reach more people. We started this project to support her creative work and introduce her art to audiences in new countries. T-shirts give that art another way to travel—and people a way to wear something they connect with.
Every purchase supports the artist.
Nadia is paid for every T-shirt sold. Every purchase supports her work and helps this project continue.
We recently launched. We’re developing new designs, exploring printing techniques, and working with production partners, paying close attention to how the artwork looks and feels on fabric.
01 / The Artist
Nadezhda Ukhanova
Designer · Berlin
Originally from Moscow, NadiaDiuu has spent the past decade living and working in Germany. She brings more than twenty years of experience in graphic design to a practice that combines visual communication, typography, and social engagement.
She collaborates with human rights organizations and actively supports the LGBTQ+ community, as well as initiatives promoting equality, inclusion, and fundamental human rights.
Since late 2023, her artistic focus has centered on anti-war work. Through typography and visual expression, she explores themes of freedom, personal choice, responsibility, and human dignity. She sees design as a way to invite reflection, open conversations, and give ideas a voice.
Her work has been exhibited in Canada, the Netherlands, Germany, Portugal, and Spain.
02 / The New York Team
Yuriy & Arkadiy
Operations · New York
Based in New York, Yuriy and Arkadiy take care of the day-to-day work that keeps the project going in the United States. Together, they coordinate production, work with suppliers, oversee garment selection and print quality, and make sure customers receive the attention and support they need.
Yuriy also manages the website, social media, advertising, and collaborations, helping NadiaDiuu's work connect with new people and communities.
For both of them, this project is more than selling T-shirts. It's a way to support an artist whose work they believe in and help her ideas travel beyond borders.